Menu

close-icon

Waarom

Most businesses leave 50–200% potential revenue on the table. Optimizing your funnel is like rearranging a store layout to sell more—same customers, better results

Slechts 39,6% van bedrijven heeft een gedocumenteerde conversie-optimalisatiestrategie

Some geometric vector shapes and gradient representing building blocks for web design

Probleem

Veel websiteverkeer, weinig aanvragen of verkopen

Advertenties kosten geld, maar leveren nauwelijks op

Lijkt afhankelijk van toeval in plaats van een systeem

We zijn te afhankelijk van één kanaal of mond-mond

Oplossing

Advertentiekosten dalen naarmate je website beter converteert

Verhoog conversies en Meta, TikTok, SEO presteren beter

Beperkte tijd en budget renderen meer met CRO

Hogere RPU verhoogt advertentie-ROI en schaalbaarheid

Bedrijven als de Bijenkorf en NS investeren tot 15% van hun marketingbudget in conversie-optimalisatie

Some geometric vector shapes and gradient representing building blocks for building a website

AI Legal SaaS

The client built an all-in-one legal productivity platform: a browser-based workspace plus native tools embedded where lawyers actually work (document drafting/review and email workflows), with answers grounded in trusted knowledge sources and internal documents. Demand was strong. The product story landed—especially for teams modernizing research, drafting, review, and knowledge retrieval. But the go-to-market reality was tougher: legal teams don’t “try” software like consumers do. They need confidence in accuracy, clear security posture, proof of ROI, and an adoption path that doesn’t disrupt daily work.

The challenge

Could we help a fast-growing AI workspace for legal professionals scale from “impressive demo” to a repeatable revenue engine (improving activation, trial-to-paid conversion, and expansion) while meeting the security and compliance expectations that make legal buyers (rightly) cautious?

Pin-pointing the problem (research + what we found)

We ran a blended sprint across three layers:

  • Activation + funnel analysis
    Where did users stall—first login, first document, first real output, or after the “wow moment”?
  • Buyer journey mapping
    We separated stakeholders: end-users (lawyers), champions (legal ops/innovation), and approvers (IT/security/partners). Each group had different blockers.
  • Voice-of-customer mining
    We categorized sales + support interactions into recurring friction themes: “How do we trust outputs?”, “What data touches the model?”, “How does it fit our stack?”, and “What’s the fastest way to see value?”

The product was feature-rich, but the business lacked a unified value narrative and proof path. People could see the potential, yet couldn’t reliably connect it to:

  • a workflow they owned
  • a measurable outcome
  • an implementation pattern that felt safe and low-risk

In other words: adoption wasn’t blocked by capability, it was blocked by confidence and clarity.

‍

The solution (what we implemented)

We built a confidence-to-adoption system that aligned product, onboarding, and commercial motion.

What we implemented

  • A workflow-led positioning system
    We reframed the story around 3–4 high-frequency legal jobs-to-be-done (e.g., review against a playbook, drafting from precedents, answering internal questions from documents, summarizing + responding faster). Features became proof—not the pitch.
  • Time-to-Value onboarding
    Guided onboarding that gets users to a real artifact in minutes: first reviewed clause set, first drafted doc section, first grounded answer from internal sources. We added role-based starting points so a legal ops lead and a practicing lawyer don’t see the same entry experience.
  • A “Proof Pack” for legal buyers
    We packaged security + compliance answers, model/data handling clarity, and an ROI calculator into a single sales-enablement layer—so champions could win internal buy-in without rebuilding the explanation every time.
  • Expansion mechanics built into the product
    We implemented team-ready collaboration cues, sharing patterns, and “invite moments” tied to real use (not generic prompts). Seat growth became a byproduct of success—not a sales push.
Impact
  • 20–30% reduction in time-to-first-value
  • +15–25% lift in trial-to-paid conversion
  • +10–18% increase in expansion (more seats per active account)

Innovative Solutions for bold brands

Looking to elevate your brand? We craft immersive experiences that captivate, engage, and
make your business unforgettable in every interaction.

Let's craft together
arrow-icon