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Waarom

Most businesses leave 50–200% potential revenue on the table. Optimizing your funnel is like rearranging a store layout to sell more—same customers, better results

Slechts 39,6% van bedrijven heeft een gedocumenteerde conversie-optimalisatiestrategie

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Probleem

Veel websiteverkeer, weinig aanvragen of verkopen

Advertenties kosten geld, maar leveren nauwelijks op

Lijkt afhankelijk van toeval in plaats van een systeem

We zijn te afhankelijk van één kanaal of mond-mond

Oplossing

Advertentiekosten dalen naarmate je website beter converteert

Verhoog conversies en Meta, TikTok, SEO presteren beter

Beperkte tijd en budget renderen meer met CRO

Hogere RPU verhoogt advertentie-ROI en schaalbaarheid

Bedrijven als de Bijenkorf en NS investeren tot 15% van hun marketingbudget in conversie-optimalisatie

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Bridal retailer

The client is a Florida based bridal retailer with a large store footprint and a strong omnichannel presence.In-store appointments are free and positioned as supportive: no charge and no sales pressure—which keeps the barrier to booking low.That same low-friction model creates two expensive problems:High no-show rates (wasted stylist capacity) High “try-on, don’t buy” behavior (appointments treated like browsing, then decisions get delayed—or shift elsewhere)Operationally, the foundation to fix this already exists. David’s Bridal has been investing in modern omnichannel capabilities— including real-time inventory access and “endless aisle” experiences that connect store + online.‍

The challenge

Could we reduce appointment no-shows and turn fittings into confident purchases, without adding pressure or damaging a high-trust brand experience?

Pin-pointing the problem (research + what we found)

We ran a blended sprint: booking-flow teardown, store journey observation, and voice-of-customer analysis across service expectations and decision blockers.

The key insight: the appointment was optimized for access (easy to book), but not for commitment (easy to skip) or decision-making (easy to defer). Brides arrived under-prepared (timeline/budget/fit uncertainty), stylists started cold, and the visit often ended with “I need to think”—because the experience didn’t convert excitement into a next step with momentum.

The solution (what we implemented)

We built an appointment-to-purchase system designed around three levers: commitment, preparation, and post-visit momentum.

What we implemented

  • Pre-appointment confirmation that adds value
    A 2-minute “style + budget + date” intake, a curated shortlist, and a clear checklist of what to bring—delivered via SMS/email reminders.
  • Soft commitment mechanics
    Optional refundable booking hold or loyalty-value perks for showing up (points/benefits), leveraging an existing loyalty ecosystem.
  • Stylist-ready appointments
    Auto-generated “stylist brief,” inventory matching, and a “top 5” rack prepared before arrival.
  • Decision scaffolding in-store
    A clear “today’s goal” (narrow to 1–2 winners), plus transparent next steps (hold, order-to-home, second appointment).
  • 48-hour follow-up that closes the loop
    A recap of favorites, sizing notes, financing/fulfillment options, and a one-click “reserve/checkout” path.
Impact
  • 25–35% reduction in no-shows
  • +10–18% lift in appointment-to-purchase conversion
  • +8–12% increase in revenue per appointment hour (better utilization, fewer dead slots)

Innovative Solutions for bold brands

Looking to elevate your brand? We craft immersive experiences that captivate, engage, and
make your business unforgettable in every interaction.

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