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Waarom

Most businesses leave 50–200% potential revenue on the table. Optimizing your funnel is like rearranging a store layout to sell more—same customers, better results

Slechts 39,6% van bedrijven heeft een gedocumenteerde conversie-optimalisatiestrategie

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Probleem

Veel websiteverkeer, weinig aanvragen of verkopen

Advertenties kosten geld, maar leveren nauwelijks op

Lijkt afhankelijk van toeval in plaats van een systeem

We zijn te afhankelijk van één kanaal of mond-mond

Oplossing

Advertentiekosten dalen naarmate je website beter converteert

Verhoog conversies en Meta, TikTok, SEO presteren beter

Beperkte tijd en budget renderen meer met CRO

Hogere RPU verhoogt advertentie-ROI en schaalbaarheid

Bedrijven als de Bijenkorf en NS investeren tot 15% van hun marketingbudget in conversie-optimalisatie

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Nutrition brand

The client is a fast-growing, mission-led DTC nutrition brand with sharp selling points: functional products, no hype, and ingredient transparency as the core promise. Customer sentiment is strong, and product quality drives repeat purchase. At the same time, the business is expanding beyond performance use-cases into a wider “daily essentials” value proposition. More categories, more entry points, and more ways for people to get confused at the moment of choice.

The challenge

Create a growth strategy and brand experience that scales revenue, without losing transparency and clarity.

Pin-pointing the problem (research + what we found)

We ran a blended research sprint: journey/funnel review, voice-of-customer mining (reviews and support themes), and a narrative + offer audit across the site experience.

The insight was simple: the brand’s advantage is clarity, but the customer journey was starting to behave like a typical category shop. As assortment and ambition grew, customers increasingly faced decision load—too many options, not enough guidance, and the wrong information appearing at the wrong time. In other words: the business risked scaling complexity faster than it scaled trust.

The solution (what we implemented)

We built an experience and growth system designed around one principle: clarity at the moment of choice.

What we implemented:

  • A “decision layer” across product and category pages: who it’s for → what’s inside → how to use → what to expect (in plain language, not claims).
  • A tighter offer and category architecture that separated “routine staples” from “goal-driven performance buys,” so visitors could self-select faster.
  • Merchandising rules for range expansion: fewer, better choices; clearer anchors; and predictable decision patterns that scale across new categories.
  • Lifecycle support that feels helpful (not promotional): usage onboarding, realistic replenishment prompts, and cross-sells based on routine compatibility.
Impact
  • + 15–20% conversion lift on priority pages
  • + 10–14% add-to-cart improvement on key products
  • + 7–10% repeat purchase lift within the first replenishment window
  • Noticeable reduction in “which one should I choose?” support questions

Innovative Solutions for bold brands

Looking to elevate your brand? We craft immersive experiences that captivate, engage, and
make your business unforgettable in every interaction.

Let's craft together
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